You are
surrounded by advertisement every day: on TV, in publications, on the radio, on
billboards, and online. You might understand what is being communication, but
do you know what is NOT stated? ADd to knowledge about ads with these activities.
CONNECT:
- Watch the evolution of advertisements in 60 seconds at https://www.youtube.com/watch?v=7d3VAYGnXjY
- Read about the history of ads targeted to children at https://exhibits.library.duke.edu/exhibits/show/childrenads/intro
- See how food commercials are made at https://www.youtube.com/watch?v=d7iSFl5cp84
- What are some advertising techniques related to business and economics? See Christmas examples at https://www.youtube.com/watch?v=IhPuRSiqvgM
CREATE:
- Enjoy this great advertising game and learn how to successfully create attractive and informative brochures and leaflets: https://www.funenglishgames.com/writinggames/advertising.html
- Targeting middle schoolers: analyze these ads: https://www.youtube.com/watch?v=qQTrTiFbdSI. What do you see? What do you hear? is the message? How does the ad affect you – why? What techniques do they use for impact you?
- Watch how to make an advertisement at https://www.youtube.com/watch?v=V7KJmZSrOao
CARE:
- Become more aware about online advisements by watching this kid-centric video: https://www.youtube.com/watch?v=zQptrlOFMDw
- As a family, become ad smart by practicing these tips: https://www.commonsensemedia.org/articles/how-kids-can-resist-advertising-and-be-smart-consumers
- Watch how advertising rewires kids’ brains at https://www.youtube.com/watch?v=hGN1ZEABk_Y
CAREERS:
Want to produce
advertisements as much as consume them? Then maybe advertising is the field for
you! Know that there are many aspects of advertising: marketing, writing, filming
and photographing, layout, selling, budgeting, personnel. May I sell you on the
advertising industry?
- https://advertisingindustry.careers/
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
- How to get started in advertising: https://www.youtube.com/watch?v=X_Yxnwmp_No
